Design for a good cause – ’3′

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Design Assembly – 3
Design: Matt Judge
Company: Assembly
Project website: da3.designassembly.org

Fonts Used: 
Book 01 — Hermes
Book 02 — Haas Unica and Austin
Book 03 — Georgia

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Limited Edition Print
To coincide with the release of the book, the illustrator Paul Davis has produced a unique Limited Edition artwork, Charlie, on the theme of 3 with the cause firmly in mind. Again, all proceeds will go to the chosen charities.

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Launch Invite

MATT JUDGE on ’3′

In October 2011 — 148 posts, 904 comments and over 2.5m visits later — Design Assembly celebrated it’s 3rd anniversary.

Spurred by losing my father to cancer last year, and the frightening statistic that 1-in-3 of us will be diagnosed with some form of cancer in our lifetime, I made the decision to donate the past 3 years of energy and effort to a greater cause — fighting cancer.

I did this by producing a book, 3 in fact, archiving the past 3 years of discourse, and showcasing new and exclusive material from leading industry professionals. Each book is distinct in content, design and form — joined together only by a unique binding, and a highlight colour palette of RGB.

Book 01: An Introduction to the project, the cause and its contributors
Book 02: New material, split into 4 sections — Design Discourse, Inspiration, Showcase and Good Design.
Book 03: An archive of the Design Assembly website, including user comments.

100% of the profits from the sale of this publication will be shared between 3 charities with a combined global reach:
—Cancer Research UK (United Kingdom)
—LIVESTRONG (N.America)
—WCRF International (Rest of world)

The total amount raised will be distributed proportionately between the charities, according to the percentage of profits generated by each catchment. For example, if 50% of profits are raised by pledges from US billing addresses, 50% of profits will be donated to LIVESTRONG, and so on.

da3.designassembly.org

Hat tip to Matt for providing the high-res imagery, but more importantly producing a great piece of design for a cause close to many our hearts. Design can make a positive difference in the world :)

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