Susanna Barrett: Verso Skincare

Designed by Susanna Barrett, Barrett Design | Country: Sweden ” ‘This is definitely a milestone within modern skincare’, says Lars Fredriksson, the man behind Verso Skincare and the developer of the substance Retinol 8. ‘It feels fantastic to launch Verso since there isn’t anything like it on the market today. The effects of retinol are well-known but what is new here is that this product can be used in effective doses daily and in sunlight. Retinol 8 has a proven rejuvenating effect on the skin and it works by making the skin cells mimic how younger cells behave. The substance stimulates the production of collagen and increases the flow of nourishment to the skin, which leads to improved skin elasticity, a more even skin tone and a reduction of fine lines and wrinkles. The Verso Skincare brand identity & packaging design was developed for over a year by Susanna Barrett (former creative director and partner of BVD).”

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