The project originally started in 2008 as a book written and designed by Nick Toga at Art Center College of Design. Later, the brand focused on highlighting other designers and artists (and we have plans for that to continue).

Today, we aspire to be an educational and inspirational resource for all creatives. While we’re new at making content (we know, we’re working on it), we’re trying to innovate by designing purpose-built products and trying new techniques in the shop.

Design both with and without limits.